Consumer preference of some rice varieties grown locally in Papua New Guinea.

Abstract

Consumer preference tests were conducted on three varieties of rice grown in Papua New Guinea and their blends with Trukai rice, an imported variety. Significant differences were observed in consumer preference for the different rice varieties Trukai was most preferred followed by Taichung Sen 10. The pure varieties of Niupela and Wantok were found unacceptable by the consumers. However, blending them with Trukai at 25% level of substitution greatly increased their acceptability.